Had the most wonderful time doing the product photography for SQUEEZE. Basically involving a simple shoot for a range of fruit juices, ice blends, chillers and fruittie yoghurt drinks. Of course, I had the awesome treat of tasting all the drinks after each of them has been photographed. Running the risk and fear of a sugar rush and perennial glucose pile up in my internal system, I of course took moderate sips for each of them (I swear)!My favourites are probably the durian milkshake and the tangerine tango!I am glad we decided on a really clean and simple shoot for the products instead of dressing it up with fruits and backdrop etc. I managed to convince them that the target consumers are not of the high end nor really low end range. Somewhere in between. So keeping it simple, classy and yet no frills will seem appropriate based on the ways these images can be used. A series of collaterals, vouchers, the signboard, standees, all will be conveniently done up by SQUEEZE using these images. With the right color palette, right fonts and layout, the images will defintely serve the client well.
I just feel that Fotocology, as a photography and deisgn platform, has the responsibility to advise clients on the project at hand. That way, we don;t come across only as a photographer that just points and shoots. And that, we actually would have thought about the shoot at hand, give our thoughts and achievening an equilibrium between a client's vision as well as our creative capabilities.
On a side note, am feeling more energized after the one week hiatus from pictures and pictures and more pictures. Been laying a little low, almost laid back and resting most of the time. But I am back on my feet, after which, I will have to start planning for things and setting things into motion again. Guess its always a cycle and one just needs to learn how to pace. But you know what, I guess I am ready to run a race when I need to and also ready to stop and smell the flowers along the way when I have to walk.
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